China cosmetics factory   Laeyo   2025-02-19   24

Laeyo: Leading the Cosmetics Manufacturing Industry Overview Guangzhou Laeyo Biotechnology Co., Ltd., established in 2005, is a comprehensive international enterprise integrating cosmetics research and development, production, technical services, OEM/ODM brand processing, explosive product development, professional planning, packaging design, and business academy empowerment. Laeyo, with its extensive capabilities and state-of-the-art facilities, stands out as a leading name in the cosmetics manufacturing industry. State-of-the-Art Production Facilities Laeyo boasts a 10,000-square-meter modern production base that meets international GMPC standards and has obtained EU ISO22716 certification. The facility includes a 100,000-level GPM production workshop, a sterile automatic filling workshop, a fully automatic ozone extraction...

Laeyo: Leading the Cosmetics Manufacturing Industry

Overview
Guangzhou Laeyo Biotechnology Co., Ltd., established in 2005, is a comprehensive international enterprise integrating cosmetics research and development, production, technical services, OEM/ODM brand processing, explosive product development, professional planning, packaging design, and business academy empowerment. Laeyo, with its extensive capabilities and state-of-the-art facilities, stands out as a leading name in the cosmetics manufacturing industry.

State-of-the-Art Production Facilities
Laeyo boasts a 10,000-square-meter modern production base that meets international GMPC standards and has obtained EU ISO22716 certification. The facility includes a 100,000-level GPM production workshop, a sterile automatic filling workshop, a fully automatic ozone extraction device, a medical-grade ultrapure water system, and more than 50 automated production lines. The company employs nearly 500 professional production team members and 30 professional-level raw material engineers, including Ph.D. holders.

Four Key Empowerment Systems of Laeyo
In 2024, the skincare market’s “involution” has become a new norm. Some “awakened” cosmetics brands have started to build their own skincare brands. Regardless of whether they are proactive or passive, brands must face the challenges of “substitutes” and “new entrants.” A skincare brand that adheres to “long-termism” cannot rely on low prices and low quality but must develop and grow through value and core competitiveness.

Laeyo’s “brand differentiation” empowerment is precisely the survival rule for achieving “long-termism.”

1. R&D and Formula Empowerment
Laeyo Group owns two independent R&D centers and three international joint R&D centers, equipped with an 8,000㎡ high-standard, high-configuration, high-tech R&D center. With a library of over 10,000 mature formulas, Laeyo’s formula design is professional, rigorous, safe, and reliable, balancing “stability—efficacy—cost-effectiveness” to quickly develop personalized new formulas.

2. Brand and Product Incubation
In this fiercely competitive era, Laeyo Group also supports the incubation of new products and super categories, achieving breakthroughs and innovations. Successful brand incubation can save enterprises time and effort, laying a solid foundation for their sustainable development.

3. Flexible Supply Chain Empowerment
In an environment of fragmented orders (multiple varieties, small batches), “short, flat, and fast” has become the new survival rule for many small and medium brands and internet brands. The new gameplay of brands makes OEM orders fragmented. After implementing the “flexible supply chain,” Laeyo’s factory can handle large-volume orders and respond to multiple product small batches. Regardless of the size of the order, Laeyo ensures consistent quality, similar costs, and timely delivery.

4. Marketing and Service Empowerment
Laeyo Group not only provides OEM services but also offers marketing and communication support, such as:
– R&D Materials: New raw materials, new technologies, new processes, R&D laboratory, product formulas, ingredient dissemination materials, efficacy evaluation materials, efficacy and selling point materials, intellectual property (patents), etc.
– Laeyo AI: By continuously delving into digitalization and intelligence, Laeyo successfully combines AI technology with the beauty industry, undergoing professional training based on a knowledge graph of over 500,000 beauty industry items and more than 100,000 real cases, making it more knowledgeable, professional, and accurate.
– Laeyo Academy: Offering courses like bulk customer acquisition on Xiaohongshu, bulk customer acquisition through short videos, private domain AI assistants, and commercial IP operators, integrating 80% of the problems in beauty industry customer acquisition, IP creation, and private domain operation.

Intelligent Manufacturing Empowerment

1. Multi-Field Intelligent Production
Laeyo’s 10,000-square-meter modern production base includes a 100,000-level GPM production workshop, compliant with US GMPC quality system certification and EU ISO22716 cosmetics production specification system certification. The facility is equipped with advanced domestic and international experimental equipment and intelligent production devices, ensuring product safety, stability, and efficacy.

2. 100,000-Level GMPC Standard Workshop
The 100,000-level pure production workshop ensures zero pollution and zero dust, fundamentally guaranteeing product safety and efficiency. The workshop features multiple international automated, intelligent production devices and advanced instruments, ensuring optimal product quality at every stage.

3. Flexible Supply Chain
In the face of intense low-price, low-quality competition in the cosmetics industry, many brands are now focusing on small-batch, multi-variety orders to survive. Laeyo’s flexible supply chain can handle both large-volume and small-batch orders, ensuring consistent quality and timely delivery.

R&D Advantages

Laeyo’s modern biotechnology R&D center, established in 2010, is dedicated to independent R&D and production. With an 8,000-square-meter modern biotechnology R&D center and eight high-end cosmetics laboratories, Laeyo has gathered a large number of experts in chemistry, biology, traditional Chinese medicine, and nutrition. The company has signed a long-term strategic R&D cooperation agreement with BASF Innovation Laboratory in the United States and cooperates with well-known domestic and foreign research institutes, medical institutions, and universities. Laeyo’s overseas production base in Malaysia captures international beauty market information, ensuring that Laeyo’s products stay at the forefront of international trends, providing strong product competitiveness for production customers.

Conclusion

Laeyo is a leading name in the cosmetics manufacturing industry, offering comprehensive solutions from R&D and production to marketing and service empowerment. With state-of-the-art facilities, a flexible supply chain, and a strong R&D team, Laeyo is well-positioned to help brands achieve long-term success in the competitive skincare market. If you are looking to create your own skincare brand, Laeyo’s expertise and resources make it a top choice.

Keywords：Brand and Product Incubation cosmetics manufacturer Formula Empowerment Marketing and Service Empowerment